Shimachu aims to provide greater convenience by combining home centers and furniture stores.
We establish home supercenters that offer anything related to home and living. So that these stores are preferred by customers of local regions, we combine home centers that have customer-drawing power with furniture departments.
It is not that often when people buy medium and high quality furniture during their lives.
Most people will only visit a furniture shop when they are at certain junctures in life such as when beginning school, leaving home, getting married, moving house or buying a house.
In other words, a key determinant in generating sales at a furniture department is to provide a store that customers find convenient to visit.
This is why at Shimachu our basic floor layout is in the style of establishing the Home Center Department that customers frequently visit on the first floor and positioning the Furniture and Interior Department on the second floor. Another important point is to provide a broad-ranging merchandize assortment.
While ensuring that all the various needs of customers are catered for, Shimachu aims to expand and enhance sales opportunities by providing various life plans. Through offering such life plans, we not only cater for customers who have already made a clear decision that they wish to purchase furniture, but also ensure we establish routes by which customers with unrealized furniture purchasing needs can casually enter the store. By combining home centers with furniture stores, we can create flow routes inside our stores that customers naturally follow.
When customers regularly visit Shimachu home centers to do their shopping, they become familiar with the furniture sales area on the second floor. This leads customers to make Shimachu a first option when they decide to purchase furniture.
There is also a synergistic effect from furniture related purchases that leads to a boost in Shimachu's net sales.